What I’m Doing Now

(This is a now page, and if you have your own site, you should make one, too.)

I’m home in Singapore. If you’re in town, and want to grab a coffee, I’m most likely can be found at Changi City Point and Expo area.

Main focus:

My main focus right now is to reprogram my lifestyle. Long story short, a setback in January 2018 caused me to reflect and evaluate all my assumptions and invisible beliefs. I rebuild my entire lifestyle from scratch as a result.

My initial set of 3 new rules after the reflection has now expanded to more rules. You can check out my current list of rules I use to run my life under /rules page.

The ultimate objective is that I become someone who likes myself and my lifestyle more.


I’m reading A Philosophy of Software Design Truth by John Ousterhout, The Way of Chuang Tzu by Thomas Merton, and It Doesn’t Have To Be Crazy At Work by Jason Fried and David Heinemeier Hansson.


  1. I’m cultivating a blogging habit hence this website https://simkimsia.com First post (the about page) was published on 23rd June 2018. Aim to publish 25 pages by end 2018. Now at 9 pages.
  2. Also, I’m aiming to write 1 paid pieces of writing by end 2018. Now at 12 published with another 4 scheduled to be done by end of year. Definitely exceeding original target.


I decided sometime in March 2018 to own my status as a consultant. I have never fully embraced that role even though I have been doing it for nearly 8 years now.

Once I made the decision to fully own that role, I created 2 business goals for myself:

  1. Achieve 100k SGD in annual revenue by end 2018 (Now at 72%)
  2. Achieve 10k SGD in monthly recurring revenue by end 2018 (Now at 65%)

These 2 business goals have really helped in terms of focusing my attention. It made it a lot easier to make certain operational and strategic decisions. Such as whether I should build a demo for a potential client or not? Should I drop existing projects? What should they be? If I keep new projects, what should they be? Any tasks I should  should postpone and accept the penalties for postponing them?

The focusing power derived from defining just the right amount of scope for my business goals is empowering. The fact that I answer these goals to no one but myself helps greatly as well. The motivation is fully internal.

I highly recommend setting your own business goals that are personal and answerable to no one but yourself.


As mentioned earlier, the business goals have helped greatly as focusing KPIs. After pitching to an existing client’s competitors and speaking with other people, I have decided to focus on getting clients from the US market via content marketing.

With this change in direction, I see writing on this blog to slow down for 2018Q4.

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