Publish Every Week

Even though I am in the software business, I like to read widely and outside my field. Sometimes, the non-software and non-business related stuff give me fresh ideas. Other times, they outright inspire me in ways I did not expect. For example, a particular thread by Nick Maggiulli inspired me to pursue publishing a page every week.

What I am going to do is to write out the three things I learn from his thread and that I’ll be experimenting with in the next few months.

Lesson 1: Just Publish Every Week

Nick is currently at post number 104. Which means he has published a post for 104 consecutive weeks. That’s some consistency. Another writer I admire is Tren Griffin from Microsoft. He has now written at least 1 post per week for over 200 consecutive weeks on his blog 25iq. This is something I will be focusing on in this blog starting with the first week of 2019.

Lesson 2: Your Friends and Family won’t care. That’s fine.

I have always cared a bit too much about how other people think. The approach I will take is to accept that most of the people in my life currently won’t care what I write because that’s not what they are interested in.

Tiago Forte, another person I follow but works outside my field, has a similar point. Which is why he writes about getting new readers into your blog by simply asking new people you meet to add to your email list.

He also expects these people to unsubscribe if it’s not what they want in their life. Those who are interested will stay and that’s how he slowly built up an audience.

But, first things first. I’m not going to expect the people in my life to care what I write in this blog by default.

Lesson 3: Reach out to your heroes

Nick put in a shift and wrote a quality post. However, like the proverbial tree in the forest with no one to hear, his post would be as good as non-existent if he didn’t get it out.

Therefore, he emailed one of his heroes, Jason Zweig directly. The fact that Jason subsequently tweeted it out is good feedback that Nick wrote something of a sufficient quality.

I will go as far to say, even if Jason didn’t respond, that’s also good feedback to work on his writing further.

And this wasn’t the only time Nick reached out to his heroes and benefitted from the reaching out. The advice he received also helped him get over the hump when he got stuck.

Bonus Lesson : Occasional Hits and Long Stretches of Slow Growth in between

I cannot recommend enough to read the whole thread. In it, you get an impression that Nick probably had long stretches of slow or non growth in between posts that struck gold. I’m going to end this post with this bonus lesson. All the lessons:

  1. Publish every week
  2. It’s fine when family and friends don’t read
  3. Reach out to your heroes

They work as a stack. Lesson 3 doesn’t work if I don’t appreciate Lesson 2, and get past how most people won’t read my blog. Both lessons don’t matter if I don’t even publish every week in the first place.

This concludes my first published page for 2019. I have written other stuff before this. Regardless, for purely emotional reasons, I will classify this as my post #1. As in the first post since I devote myself to publishing every week.

Photo by Charles Deluvio 🇵🇭🇨🇦 on Unsplash

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